{
  "format": "mybot.farm/team-pack",
  "version": "0.1",
  "runtime": [
    "hermes"
  ],
  "slug": "growth-paid-media",
  "category": "marketing",
  "tags": [
    "marketing",
    "hub-and-spoke",
    "team",
    "hermes"
  ],
  "profile": {
    "name": "Growth & Paid Media Desk",
    "title": "Scale paid acquisition profitably: experiments, paid social, creative, audit, measurement.",
    "description": "A 5-agent Hermes team (hub-and-spoke): Growth Hacker Paid Social Strategist Ppc Strategist Auditor Tracking Specialist. Scale paid acquisition profitably: experiments, paid social, creative, audit, measurement.",
    "avatar": {
      "kind": "geometric",
      "shape": "capsule",
      "color": "red"
    }
  },
  "members": [
    {
      "role": "experiments",
      "summary": "Growth Hacker \u2014 experiments.",
      "pack": "agents/growth-hacker.hermes.tar.gz"
    },
    {
      "role": "paid-social",
      "summary": "Paid Social Strategist \u2014 paid-social.",
      "pack": "agents/paid-social-strategist.hermes.tar.gz"
    },
    {
      "role": "search",
      "summary": "Ppc Strategist \u2014 search.",
      "pack": "agents/ppc-strategist.hermes.tar.gz"
    },
    {
      "role": "media-audit",
      "summary": "Auditor \u2014 media-audit.",
      "pack": "agents/auditor.hermes.tar.gz"
    },
    {
      "role": "measurement",
      "summary": "Tracking Specialist \u2014 measurement.",
      "pack": "agents/tracking-specialist.hermes.tar.gz"
    }
  ],
  "topology": {
    "kind": "hub-and-spoke",
    "handoffs": [
      "User request \u2192 experiments (Growth Hacker) decomposes it into lane assignments \u2192 each spoke (paid-social (Paid Social Strategist) ; search (Ppc Strategist) ; media-audit (Auditor) ; measurement (Tracking Specialist)) produces its deliverable \u2192 experiments integrates and presents one consolidated result \u2192 human reviews and ships.",
      "Spokes never talk to the user directly for decisions: they report to the hub with their artifact + confidence; the hub flags conflicts and escalates to the human with the options, not the raw threads.",
      "Any two spokes working the same sub-problem \u2192 the hub picks one owner and tells the other to verify instead of duplicate. Quiet when idle."
    ]
  },
  "skills": [
    {
      "name": "growth-paid-media-team-rules",
      "description": "Standing rules for the Growth & Paid Media Desk crew.",
      "content": "Growth & Paid Media Desk standing rules:\n- The human owns the final decision. Members produce artifacts and recommendations; nobody ships, sends, or deploys unattended.\n- Lane discipline: Growth Hacker Paid Social Strategist Ppc Strategist Auditor Tracking Specialist each stay in their role. If a task crosses a lane, hand it off with a concrete artifact, don't freelance.\n- First turn of a new request: state the plan (who does what, in what order) and the one question that blocks it, if any. Then work.\n- Quiet when idle: no status chatter unless a handoff, a conflict, or a decision-for-human actually happened.\n- Sample request this crew is tuned for: Rebuild our paid funnel at a lower CAC: audit, new creative set, tracking plan.\n"
    }
  ],
  "shared": {
    "memory": [
      {
        "kind": "profile",
        "content": "Growth & Paid Media Desk: Growth Hacker Paid Social Strategist Ppc Strategist Auditor Tracking Specialist work as one crew. Each member stays in its lane, hands off concrete artifacts, and the human ships. Quiet when idle."
      }
    ],
    "gettingStarted": "Install order:\n1. Import the member profiles: hermes profile import agents/growth-hacker.hermes.tar.gz --name growth-hacker, hermes profile import agents/paid-social-strategist.hermes.tar.gz --name paid-social-strategist, hermes profile import agents/ppc-strategist.hermes.tar.gz --name ppc-strategist, hermes profile import agents/auditor.hermes.tar.gz --name auditor, hermes profile import agents/tracking-specialist.hermes.tar.gz --name tracking-specialist. Verify all appear in `hermes profile list` BEFORE continuing \u2014 if a name was deleted earlier on this machine, Hermes leaves a tombstone at ~/.hermes/profiles/.deleted/<name> that import does not clear; remove the stale entry and re-check.\n2. Start one group chat with all members (order: Growth Hacker, Paid Social Strategist, Ppc Strategist, Auditor, Tracking Specialist).\n3. Seed it with a request in this shape: \u201cRebuild our paid funnel at a lower CAC: audit, new creative set, tracking plan.\u201d \u2014 the team should co-generate the workflow for it (plan, lane assignments, first handoffs) before doing the work.\n4. The human reviews the plan, then unblocks with specifics. Members execute lane by lane; the last member (Tracking Specialist) integrates.\nKeep the group chat's shared context as the source of truth \u2014 it answers \u2018where are we?\u2019"
  },
  "commerce": {
    "pricing": "free",
    "currency": "usd"
  },
  "manifest": {
    "author": "okita-farm",
    "license": "MIT",
    "homepage": "https://mybot.farm/teams/growth-paid-media",
    "tags": [
      "marketing",
      "team"
    ],
    "scrubbed": true
  }
}